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To celebrate the Mid-Autumn Festival, the 2021 China Media Group Mid-Autumn Festival Gala and the 2021 Mid-Autumn Night with Blue Moon will be broadcast on Hunan TV, providing Chinese people around the world with diversified audio-visual feasts. This is the eighth consecutive year that Blue Moon, which is serving as the exclusive title sponsor, has joined forces with CCTV and Hunan TV to host the two-night event. During the events, the Group will give away a large quantity of cleaning products, hoping to offer consumers a more pleasant cleaning experience and encourage them to develop a clean-living lifestyle while celebrating the joyful Mid-Autumn Festival.

Night events hosted by the two TV stations present diversified and innovative audio-visual feasts

This year, the CCTV Mid-Autumn Night event aims to integrate the feelings of longing for reunion and the affection for home and country. This, plus the distinctive charm of Xichang, where the program will be filmed, will allow CCTV to present a special audio-visual feast that combines traditional culture and current affairs, affection for family and country, and romantic aesthetics and local scenery.

This year's CCTV Mid-Autumn Night event will continue to follow the previous chapter arrangements. In addition to the prologue and epilogue, the event will be divided into three chapters, namely "The Mid-Autumn Festival" (月到中秋), "Hometown of the Moon" (月之故鄉) and "Blissful Mid-Autumn Festival"(人月兩圓). The stage design will adopt the theme of the "Big Dipper", echoing the three chapter titles mentioned above. The accompanying music, which has been given the theme "The Age of Awakening" (覺醒年代), will be presented in the form of a symphony, providing audiences with an extraordinary audio-visual sensation. In addition, the event will feature an innovative futuristic panoramic stage, designed to create an immersive experience through the clever blending of the real and virtual, ancient and modern, and near and far elements.

Hunan TV’s Mid-Autumn Night with Blue Moon will also present an audio-visual feast that showcases traditional culture and modern innovation, as well as romance and beauty. Complementing the theme "Go After the Moon" (月亮走，我也走), the event will boldly adopt the innovative "all-outdoor" and "multiple scenarios" simultaneous performance style. This will enable the audience to admire the glorious full moon in various locations by recreating settings such as a boat on the Xiangjiang river, a starry rooftop and romantic grassland.

It is worth mentioning that a special program, "Fiery Tree and Silver Flower" (火树银花), has been prepared for the Mid-Autumn Night event, in which the spectacular and world-famous molten iron fireworks show – an intangible cultural heritage with a thousand years’ worth of history, will be performed, as well as a powerful dual dance on a specially designed water stage, thus creating a striking visual impact using fire and water.

The ninth “Blue Moon Festival” is underway, with the aim of advancing a clean-living lifestyle

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