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On 10 May, Blue Moon announced that it has been appointed as an Exclusive Official Supplier of the Chengdu 2021 FISU World University Games. At the contract signing ceremony held in Chengdu, Blue Moon also unveiled a new series of sports laundry detergent products, pledging its support to the Chengdu 2021 FISU World University Games.

This conference was attended by many guests, including Mao Zhixiong, Executive Deputy Director of Chengdu Administrative and Advisory Committee and Vice Chairman of the Chengdu 2021 FISU World University Games Executive Committee; Mu Tao, Secretary of the CCP Committee and Chairman of Chengdu Media Group and Deputy Director of the Development Activities Department of the Chengdu 2021 FISU World University Games Executive Committee; Miao Yuyuan, Head of the Development Activities Department of the Chengdu 2021 FISU World University Games Executive Committee and [Deputy Head of Division - Specific Duty] of the Chengdu 2021 FISU World University Games; Wang Zhigang, member of CCP of the Development Activities Department of the Chengdu 2021 FISU World University Games Executive Committee and [Deputy Head of Division - Specific Duty] of the Development Activities Department of the Chengdu 2021 FISU World University Games Executive Committee; He Xiaomei, [Deputy Head of Division - Specific Duty] of the Development Activities Department ofthe Chengdu 2021 FISU World University Games Executive Committee, and representing Blue Moon (China) Co., Ltd. were its Deputy General Manager Xu Yuling, Communications General Manager Zeng Liqun, Director of the Chengdu 2021 FISU World University Games Project Yin Jing, and Director of Southwest Region Pu Chulnchun, and also Jiang Yuanfang, Procurement Director of Yonghui Sichuan-Tibet Province, a channel customer representative of Blue Moon, and representing distributors of Blue Moon were Yu Xiaolin, General Manager of 成都尊鑫商贸有限公司, and Zhang Zhiyong, General Manager of 四川顺泰行商贸有限公司.

Moreover, Wang Minyan, Chairman of the China Cleaning Industry Association, and athletes from the China's National Diving Team, sent on videos their congratulations and well wishes to the event and athletes.

Joins Hands with the Chengdu 2021 FISU World University Games Demonstrates Sense of Responsibility of Chinese brands

Hosted by the International University Sports Federation, the World University Games is a world-class all-engulfing sports event for university students from around the world, second only to the Olympic Games in scale. The Chengdu 2021 FISU World University Games is the third held in Mainland China, following that in Beijing in 2001 and the one in Shenzhen in 2011. It is, however, the first international sports event to take place in western China.

Hosting international sports events is an avenue for the country to show her economic strengths, the spiritual outlook of her people, her execution capability and ability to unite the people, giving a country an important channel to present her image in multi-dimension and impress the world. That is also an important move to promote China’s fitness-for-all and a healthy nation strategies, helping the country become a global force in sports. For the all-important Chengdu 2021 FISU World University Games, Blue Moon pledges its support and responsibility as a Chinese brand to contribute to development of the sports industry in China and to helping the country realize her dream of becoming a global force in sports in the new era.

At the conference, Xu Yuling, Deputy General Manager of Blue Moon, said the Beijing Winter Olympics and Paralympics held in early 2022 presented to the world simple, safe and wonderful Olympic events, and that has inspired the creativity and patriotism of the Chinese people. This positive energy that has kept growing has also deeply moved Blue Moon and inspired it to join hands and work with the Chengdu 2021 FISU World University Games.

It is worth noting that 10 May is "China Brand Day", an important day for Chinese brands to tell and spread their stories. On that day, Blue Moon officially started cooperating with the Chengdu 2021 FISU World University Games , taking advantage of the major international sports event to tell the stories of a Chinese brand, so that consumers worldwide can understand, recognize and support Chinese brands. Xu said Blue Moon hopes to support this international event with professional products and scientific methods, and show the world the strength, character and infinite vitality of a Chinese brand in the new era.

Support a global event professionally

At the occasion, commenting on Blue Moon’s bearing in sponsoring the event, Zeng Liqun, General Manager, Communications Department of Blue Moon, said, "We want to be the most sincere partner of the Chengdu 2021 FISU World University Games".

As the event’s Exclusive Official Supplier of cleaning and care products, Blue Moon said it would give full play to its professional edges and innovative capability, and by launching new sports laundry detergents specially developed for sports lovers, starting "Cleaning Support Program for the Chengdu 2021 FISU World University Games", plus organizing online and offline themed activities to empower the event in attaining ever higher standards and impressing the world as a superb quality sporting spectacle.        

At the conference, Blue Moon unveiled its new Blue Moon Sports Laundry Detergent series specially developed for sports lovers. With different sports scenarios and sweat odor on sportswear – a pain point of wearers – in mind, Blue Moon developed the product series that can effectively remove sweat odor and help prevent odor forming. It is perfect for supporting laundry needs of athletes joining the event, as well as for general consumers to better enjoy sports and a clean and healthy lifestyle.

In the interview, Zeng added that, as the society develops, more and more people taking part in sports as well as fitness exercises every day and sports have become a part of life.. Blue Moon noticed that sweat odor is the main pain point for them in washing their sportswear, one that has never been properly solved. Furthermore, other than from doing sports, there are many different scenarios in daily life in which people sweat, such as commuting and shopping. Seeing related demand, Blue Moon drew on its professional advantages and developed the new product series that can effectively remove and suppress sweat odor, eliminate and inhibit bacteria^*, and achieve "sweating but no odor".

A professional provider of comprehensive home cleaning solutions in China, Blue Moon also started "Cleaning Support Program of the Chengdu 2021 FISU World University Games ", to provide quality products and services to the athletes so that they will have a healthier, safer, cleaner and worry-free environment to prepare for the matches. Zeng explained that every product Blue Moon provides to the event has been carefully selected. They, first of all, represent the cutting-edge washing, cleaning and disinfection technologies of the industry; second, they are among the green products including concentrated liquid laundry detergents carefully selected by Blue Moon matching the "Green World University Games" theme, to contribute to environmental protection and sustainable development; third, taking into account the different needs at different venues and the athletes’ living settings, Blue Moon will provide different befitting sanitizing and cleaning solutions, giving the event all-round  scientific cleaning protection. Moreover, Blue Moon has set up a dedicated on-site service, plus drawing on its extensive scientific washing knowledge and advantages to provide for the event 24-hour online consultation services, including 400 hotlines, WeChat public accounts, official websites and official Weibo, to ensure venue staff can scientifically use its products.

To gather strength from and encourage more people to participate in the event, Blue Moon has started a series of online and offline activities themed "Outshine and Ignite the Chengdu 2021 FISU World University Games,（青出于蓝 燃动大运）" . For example, it rallied young and energetic university students worldwide to send their best wishes to the Chengdu 2021 FISU World University Games, together with the national media and vertical sports media to initiate sports activities for all to increase public passion for taking part in activities related to the event, as well as spotlight the "confident and open" image of Chengdu and her spirit of "striving for excellence" echoing that of the Chengdu 2021 FISU World University Games.

Innovation drives development  Starting anew on 30-year-strong footing

Established in 1992, Blue Moon has adhered to its "Constantly raise the bar in pursuit of excellence for user" value in the past 30 years. With cleaning as focus and innovation driving its development, Blue Moon is dedicated to bringing ever more superior products and services to consumers.  

With innovation, Blue Moon has powered two leap upgrades in the industry – from "laundry powder" to "liquid laundry detergent" and from "liquid laundry detergent" to "concentrated liquid laundry detergent". In its early years, Blue Moon led the pack in promoting liquid laundry detergent and changed the washing habit of over a billion people in China, marking the beginning of the era of "liquid laundry detergent" in the country. Subsequent to that, Blue Moon put together an elite R&D team that overcame technical barriers and introduce China’s first "concentrated+" liquid laundry detergent product branded "Supreme" in a bottle with a measurable dispenser pump for use in washing machines, giving the industry the push to go "concentrated".

The latest sports liquid laundry detergent series proves once again the outstanding innovative strengths of Blue Moon. Wang Minyan, Chairman of the China Detergent Industry Association, said the product series can remove and inhibit sweat odor on clothes, thus solves the "pain point" of sweat odor at sports venues and on sportswear. Coincided with the Chengdu 2021 FISU World University Games, the new product series will be able to let athletes better pursue their dreams with no odor worries. As sports and fitness are trends of today, the product series will also allow more people to enjoy sports and as such will earn the favor of consumers.

Driven by innovation, Blue Moon has continued to renew and upgrade its products and become an comprehensive household cleaning solution provider. Blue Moon offers products in three major categories, namely, fabric care, personal hygiene and home care, as well as quality services based on the customers’ needs, usage scenarios and product features to help families enjoy better and clean living. Blue Moon’s dedication and professionalism are well-recognized by the market and consumers. For 12 years in a row, from 2011 up till the current, Blue Moon liquid laundry detergent and hand wash have topped the China Brand Power Index (C-BPI) ranking published by Chnbrand, an authoritative brand rating organization in China.

The partnership with the Chengdu 2021 FISU World University Games speaks not only to Blue Moon’s international vision and integrated strengths as a guidepost enterprise in the industry, but also the sense of responsibility of Chinese brands and the infinite possibilities for them to go global. Looking ahead, Blue Moon will continue to accumulate strength, insist on driving quality development with innovation and promote clean lifestyle, letting consumers experience the benefits of healthy and quality living.

*Refers to Escherichia coli, Staphylococcus aureus, Moraxella oslo, Staphylococcus hominis, and Staphylococcus epidermidis.

^{*Staphylococcus aureus, Moraxella oslo, Escherichia coli, Staphylococcus hominis and Staphylococcus epidermidis are the bacteria used in experiments and tested by professional organizations. According to T/ZGXX0004-2022, the products can effectively inhibit 99.9% of the bacteria round-the-clock.}